COORS LIGHT BREAK THE ICE DETROIT

COORS LIGHT BREAK THE ICE DETROIT What happens when Coors Light and the freeride scene hit up an abandoned factory in Detroit with Poor Boyz Productions? Ski, skate, snowboard and urban culture were combined to showcase Coors Light’s new special edition aluminum pint. With a legit camera crew,...

SNOW JOBS, FEATURE FABRICATION WITH CANNONSBURG

SNOW JOBS, FEATURE FABRICATION WITH CANNONSBURG Snow Jobs, the series that takes you behind the scenes of ski area operations to see what it really takes to churn out the snow, design terrain park features, and everything else that keeps us happy on the hill. The crew at Cannonsburg Ski & Ride Area has been...

ECHELON SNOWBOARDS SPECULATES MANUFACTURING IN MICHIGAN

ECHELON SNOWBOARDS SPECULATES MANUFACTURING IN MICHIGAN Industry rumors were flying last week as an announcement was made by Echelon Snowboards that they were onshoring their production to the U.S. – specifically Michigan. Our friend David over at Agnarchy.com went digging (hat tip to David for the quotes), while we...

Snow Jobs, Snowmaking with Cannonsburg

Snow Jobs, Snowmaking with Cannonsburg We stand in wait at the base area. It’s early in the night and we’re watching big wet snowflakes fall quietly from the sky. Monitoring the forecast like hawks, my new crew emphasizes that current temperatures hovering at 2pF-30F are “iffy” and...

BEHIND THE SCENES AT SKIS.COM & SNOWBOARDS.COM

BEHIND THE SCENES AT SKIS.COM & SNOWBOARDS.COM Many outdoor sports enthusiasts in Michigan, especially mid and southeast, are familiar withSummit Sports stores. With locations in East Lansing, Brighton and Keego Harbor, Summit stocks everything for camping and kayaking to skiing and snowboarding. Let’s back...

CABERFAE PEAKS ADDS BACKCOUNTRY TERRAIN

CABERFAE PEAKS ADDS BACKCOUNTRY TERRAIN Caberfae Peaks has been making advancements over the past 2-3 seasons, including terrain changes, off-hill amenities and improved snowmaking capacity that allowed them to stay open for skiing 6 consecutive months last season. The most recent announcement is one that...