What happens when Coors Light and the freeride scene hit up an abandoned factory in Detroit with Poor Boyz Productions? Ski, skate, snowboard and urban culture were combined to showcase Coors Light’s new special edition aluminum pint.
With a legit camera crew, our own Griffin Pitcher on the scene making connections happen, pro rippers Mason Aguirre, Cam Riley and Christian Conners headed to the streets of Detroit to capture some killer urban features and highlight city artists RISK and SEVER.
Written by: J. Dodge