We caught wind of this late last season but were sworn to secrecy…. sorry kids, but we had to keep our mouths shut!
Official Press Release:
Shanty Creek Introduces The Monster Energy Park at Schuss Mountain
Bellaire, Mich. – Shanty Creek Resorts, a premier winter ski resort in northern Michigan, has partnered with Monster Energy, the popular energy drink company, to develop an expanded terrain-park area and to plan new winter events and ski-related promotions for the coming 2012/13 ski season.
The center piece of this multi-year partnership is the development of The Monster Energy Park at Schuss Mountain, expected to be extremely popular with snowboarders and skiers. It will be expanded from previous years with more options and will compete with the top terrain parks in the region.
“With the evolution of snowboarding and freeskiing, resorts must continue to develop their park areas to attract riders,” says Chris Hale, Shanty Creek's vice president of sales & marketing. "We are excited to partner with Monster Energy to give today's skiers and snowboarders what they want: more terrain park features and a better overall park design.”
The Monster Energy Park will encapsulate three adjacent ski runs (Purple Daze, Village Way, and the Natty Park) and will feature more than 150 feet of new equipment including a battleship box, S-rails, two rainbow rails, C-rails, a 20-ft picnic table and more. In addition, a jump line through Village Way and more natural features within the Natty Park will increase the attraction of the joint venture.
"Schuss Mountain’s hillside versatility and layout, plus their commitment to terrain park development, are a perfect fit with the Monster Energy brand," says Howard Rosner, Monster Energy Brand Manager. "We expect this idea will resonate with many Midwest skiers and riders."
"Skiers and riders can anticipate a better park experience with more jumps, rails, boxes and more, versus what any other resort in the Midwest will deliver. Period."
The Shanty Creek-Monster Energy partnership is expected to include lift ticket specials, pre-season sweepstakes, and special events on the winter calendar. In addition, Monster Energy will be the sponsor of Schuss Mountain’s most exciting annual event: the Slush Cup. And plans are being made for the inaugural Monster Energy Jam, a rail jam and big air competition tentatively scheduled for January 26.
To experience The Monster Energy Park this winter, Shanty Creek's 2012/13 season passes are on sale now at shantycreek.com and 866-901-8631.