COORS LIGHT BREAK THE ICE DETROIT

COORS LIGHT BREAK THE ICE DETROIT What happens when Coors Light and the freeride scene hit up an abandoned factory in Detroit with Poor Boyz Productions? Ski, skate, snowboard and urban culture were combined to showcase Coors Light’s new special edition aluminum pint. With a legit camera crew,...

GROWIN’ GROMS

GROWIN’ GROMS As a child, my local ski hill was Mulligan’s Hollow — a sand dune in Grand Haven, MI and rope tow. We didn’t have a ski race team at my high school and our ski club drove an hour and a half to ski a whopping 350 vertical feet at Bittersweet. It was a big deal to...

2014 MEIJER STATE GAMES OF MICHIGAN – WINTER GAMES

2014 MEIJER STATE GAMES OF MICHIGAN – WINTER GAMES In case you missed it, last weekend the inaugural Meijer State Games of Michigan – Winter Games took shape over the course of 3-days. This year’s alpine and freestyle events were hosted by Cannonsburg Ski & Ride area just outside of Grand Rapids, Michigan....

SNOW JOBS, FEATURE FABRICATION WITH CANNONSBURG

SNOW JOBS, FEATURE FABRICATION WITH CANNONSBURG Snow Jobs, the series that takes you behind the scenes of ski area operations to see what it really takes to churn out the snow, design terrain park features, and everything else that keeps us happy on the hill. The crew at Cannonsburg Ski & Ride Area has been...

The Skiwolf Heads to Sochi

The Skiwolf Heads to Sochi Nordic Skier Andy Liebner has returned to Michigan, but not in pursuit of another ski title…at least for now.., he has his sights set on representing the USA in a different way, and is off to Sochi via a multi country tour demonstrating the benefits of his...

Karly Shorr Nominated for US Olympic Snowboarding Team

Karly Shorr Nominated for US Olympic Snowboarding Team A couple of months ago we featured an event for Karly Piper Shorr, the Milford, Michigan native who secured a spot in the USA Olympic Qualifier for Slopestyle. When you get a phone call telling you that you’re going to represent your country in the biggest...

ECHELON SNOWBOARDS SPECULATES MANUFACTURING IN MICHIGAN

ECHELON SNOWBOARDS SPECULATES MANUFACTURING IN MICHIGAN Industry rumors were flying last week as an announcement was made by Echelon Snowboards that they were onshoring their production to the U.S. – specifically Michigan. Our friend David over at Agnarchy.com went digging (hat tip to David for the quotes), while we...

Snow Jobs, Snowmaking with Cannonsburg

SNOW JOBS, FEATURE FABRICATION WITH CANNONSBURG We stand in wait at the base area. It’s early in the night and we’re watching big wet snowflakes fall quietly from the sky. Monitoring the forecast like hawks, my new crew emphasizes that current temperatures hovering at 2pF-30F are “iffy” and...

MOUNT BOHEMIA SEASON OPENER

MOUNT BOHEMIA SEASON OPENER 5 feet of fresh at Mt. Bohemia. U.P. contributor Greg Thocker relays his experience from the season opener in copper country. Earlier this week the word was spread around local skiers in Marquette that Mt. Bohemia was getting a lot of snow and may bump the opening day...